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Regardless, it’s the end of an era, even if Apple, and Ive, want investors and aficionados to believe otherwise. Maybe LoveFrom will be an actual design firm. It’s possible that he’s just rich and wants to ride off into the sunset, but wants to do so in a way that doesn’t lower the value of his stake in Apple. He has now moved on to his own design agency.

It’s possible that, as a C-suite presence for the last four years, he’s been less involved in day-to-day work for a while and wants out. All eyes will now be on Jony Ive’s LoveFrom Jony. It’s possible that Ive will be as involved as ever with Apple, but also wanted the opportunity to pull in some fat consulting checks from elsewhere. “I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come,” Ive says in the Apple press release.Īll of this is very cryptic, but you could view it a handful of ways. Jony Ive, Apple designer behind iPhone and iMac, to exit company after 30.

Ive, who left Apple last year after almost 30. In an interview with the Financial Times, Ive said his new firm would be called LoveFrom and didn’t really get more specific than that. Apple 's former chief design officer Jony Ive has been hired by online rental service Airbnb to develop new products and services for the platform. He has no immediate successor, though a trio of subordinates will fill in the gap. News of Ive’s exit caused the price of Apple shares to dip, from $199.86 to $197.59 at the time of this article’s publication.

Translation: Everything is fine, nothing to see here, business as usual, don’t everyone sell their stock at once please. “While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple,” the company said in a press release. Before you get too distraught, know that Ive is leaving to start his own design firm, and his first client is … Apple.

Since 2015, Ive has held the title of chief design officer, and long before that, he was the brains behind the look and feel of iconic products like the iPod and iPhone. Former Apple Design Chief Jony Ive Pens Letter for Steve Jobs 10 Years After His Death ‘The way he thought was profoundly beautiful,’ Ive wrote. Jony Ive, the legendary Silicon Valley guy who says “aluminium” in a soothing British accent in all Apple videos, is leaving Apple.